標題: your standards are meaningless. [打印本頁] 作者: dfh7shffds 時間: 2015-3-16 11:15 標題: your standards are meaningless.
9 Steps to Building a WinningSales Organization
Is your sales team performing far below potential?
Mine was. In my first sales manager's job almost 20 years ago, I inherited a ten person sales team that was ranked dead last out of 64 offices. Our only producer was an 18 year veteran with the company. None of the other nine salespeople had more than one year of sales experience. Obviously, woolrich outlet bologna they/we were performing far below standards. The attitude in the office was pitiful. I heard lot of excuses for poor performance like "lousy territory" and "our prices are too high." But what nike tn officiel salespeople really lacked was a success role model.
Analyze your problems. My main problem was that my salespeople didn't believe in themselves. They hadn't yet experienced success, and there was abercrombie uk stores no role model, a salesperson of whom others air max pas cher can say, "there's tn requin pas cher somebody like me who's successful."
You may be thinking, "Hey, isn't it my role as a sales manager to scarpe hogan online set a leadership example?" And, of course, the answer is "yes." But the example you set for your people is not enough, because many salespeople emulate the actions of their peers. Since many salespeople play "follow the leader," you've got to ask yourself which salespeople do your less experienced salespeople look up to? And, what kind of example are these "leaders" setting? You can get peak performance out of average producers if you can get average producers to emulate the success habits demonstrated by a leading salesperson. Clearly, I needed to find a leader. Fast.
Step 3: Find your success role model
In sports, when a player assumes more of a leadership role on a team, it's called "stepping up." Hopefully, you already have a few players capable of stepping up. If so, talk to them. Help them see the importance of their success example, and ask them to share more of their knowledge and experience with less abercrombie uk experienced salespeople.
Unfortunately, I had to recruit a new salesperson to be my success model because nobody else on my team was capable of leadership. I knew that my next hire could play an important role in reversing the downward performance trend.
I had my new leader when hired Bill Zeeb. I told Bill, "if you stick with nike tn requin pas cher me, do exactly as I teach you to do, you will succeed." Bill knew that I was counting on him, and he didn't let me down. In his fourth month, he produced 200 percent of quota. Overnight, the attitude in the office changed from one of making nike air max pas cher excuses for poor performance to "what's that Bill Zeeb doing?" Bill's performance forced others to take a hard look in the mirror. That's the jordan pas cher day when they finally accepted responsibility for their own poor performance.
Step 4: Don't tolerate mediocre sales performance
You've got to decide you won't tolerate mediocre sales performance. Far too often, poorly performing salespeople are allowed to air max pas cher chine continue their lackluster ways. A manager may not want to face the hassle of recruiting a replacement, or the manager may want to avoid confrontation. This is a big mistake. A successful sales manager doesn't tie the ship to a poor performer's anchor. Instead, successful managers take a "hands on" role with more performers by providing the coaching and training the poor performer needs to improve performance.
Your objective is to bring those that are lagging behind to what I call "the intersection of choice." By that, I mean poor escarpin louboutin soldes performers hogan outlet online must make a decision themselves to either a) recommit themselves to perform the necessary behaviors and activities, or b) leave the company immediately. Like my manager once told me, "There's only one thing worse than somebody who quits and leaves and that's somebody who quits and stays." The key question is hogan this: if you knew then what you know now, is there anybody on your team you would not have hired? If so, get "hands on" and escort that individual to his or her hollister outlet intersection of choice.
Step 5: Install performance standards
Install performance standards. You've got to communicate your expectations. So raise the BAR on everybody with standards that consist of Behavior, Activity and Results. An activity standard could be to make a air max 90 pas cher minimum outlet moncler sito ufficiale of 25 telephone prospecting calls every day. A result standard could be that a sales rep with seven to nine months sales experience must sell a minimum of $50,000 per month. On results standards, I recommend you set two standards. One, a lower "keep your job" standard. Salespeople who fall below the minimum standard for a three month period are placed on probation. If sales don't pick up in the next quarter, that person must be "dehired." Another standard performance, is of course, a higher sales quota.
Step 6: Dehire those below minimum standards
Dehire those below minimum standards. Your salespeople will be wondering, "do you really mean it?" The first person you dehire will send a loud and clear message performance standards will be enforced. If you don't enforce them, your standards are meaningless.
Step 7: Coach, coach, and coach some more
Coach, coach, and coach some more. Don't be a "desk jockey". Get out and work with your salespeople. If the only way to grow your people and your business.
Step 8: Cultivate a better "quality of life"
Cultivate a better "Quality of Life." Have more fun. We instituted a series of contests that got everybody focused on a team goal. For example, if we hit our office goal, salespeople who achieved their individual standards earned a round of golf with the others. Then there were blitzes where everyone would pair up and make a bunch of sales calls into two sales territories to generate leads. The salespeople who received the leads had to repay the group with a comedic skit. It was amazing to me how creative some of the skits were! The result: average sales per salesperson doubled, and turnover was reduced by 45 percent.
Know what each salesperson wants. Every person has his or her own personal motivators. Your job is to find out what they are and help the salesperson toward achievement. Sit down with each salesperson one on one. Try to learn something about each of them: what are their goals with your company and abercrombie uk beyond? What is their past like? How can you nike tn pas cher help them be, have, and do more? For example, one giuseppe zanotti pas cher of my salespeople wanted buy a house, while another wanted to play the top 10 golf courses in the world. Two very different goals, but both could be achieved faster by the salesperson exceeding quota.
相关的主题文章：
