"We've always told our conference partners Thursday night is a big-time opportunity to gain exposure because everybody is watching," Ben-Hanan said. "On Saturdays the games tend to wash over you. There's something great about that too. Thursdays are different. Your teams have the stage to themselves. It becomes a really cool spotlight opportunity, and our partners have embraced it."
The Pac-12 and Big 12 embraced it when they each signed multibillion dollar television rights contracts with ESPN and Fox,China Jerseys Wholesale.
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