標題: Fulfilled at the mall [打印本頁] 作者: miniming 時間: 2021-7-14 12:16 標題: Fulfilled at the mall
Fulfilled at the mall
ShopNow!, Livingston said, is more of a shop-local strategy than an e-commerce strategy. “The products that are being shopped on our marketplace are products in the physical stores of the merchants at our centers,” and not being fulfilled from remote warehouses, she said. Purchases made on ShopNow! count as sales for the mall.
Lazenby has a similar view of the Bal Harbour Shops Marketplace. “Generally speaking the orders are fulfilled at the boutique, so it really is a store-level solution. Not an e-commerce one,” he said.
Bal Harbour Shops, when it was creating Marketplace, wanted to bring the unique experience of shopping at the physical mall to the online realm, Lazenby said.The typical luxury shopper at Bal Harbour, he said, is a world traveler who has seen the London store, the Paris store, the Milan store, of a luxury brand like Ferragamo. สล็อต
“When they come to Bal Harbour they don’t want to see a cookie cutter version of the same store,” Lazenby said. That rule applies to the Marketplace, he said. The goal was to make it a place where shoppers who were out of town, or who couldn’t make it to the mall, would get a chance to, in effect, browse the store windows online and see which fashions suited to the Bal Harbour clientele are being featured by the luxury boutiques.
Shoppers currently can browse categories such as “Arm Candy,” “Apres Pool,” or “Jump Around” (jumpsuit fashions).
“To be a part of the Bal Harbour Shops Marketplace is a great opportunity for our brand and all the other excellent brands at Bal Harbour Shops,” said Antonio De Matteis, CEO of luxury fashion brand Kiton. “I strongly believe that it will also help in attracting customers into the boutiques,” De Matteis said.作者: martina28043 時間: 2021-7-18 11:10
