"What advertisers have realized is that Super Bowl advertising doesn't just take place on TV, with your 30-second or 60-second spot that you paid millions of dollars for,Scarpe Air Max 97 Scontate," said Debra Aho Williamson, an analyst for research firm eMarketer. "You really need to have a broader presence."
Last year's Super Bowl was interrupted by a 34-minute power outage 鈥?luckily, for one advertiser at least. Oreo seized on the opportunity and tweeted "you can still dunk in the dark." It was retweeted and mentioned on Facebook thousands of times. |
