articleWar Room, faith-based movie, surprises Hollywood studios with box office
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articleWar Room, faith-based movie, surprises Hollywood studios with box office
One of the most popular movies in the us is 1 studios didn't think would succeed,Air Max Baratas, CBS News' Elaine Quijano reviews.
Unlike most films, the group behind "Battle Space" didn't rely on Hollywood's typical means of advertising of expensive advertisements and glamorous premieres.
Instead, the filmmakers partnered having a network of influential pastors to promote a film with a decidedly Christian-based message -- a technique that's making it among the summer's biggest successes.
With a primarily African-American cast,Air Max Günstig, "War Room" tells the storyplot of an affluent couple whose marriage is in trouble until they discover the healing power of prayer.
Alex and Stephen Kendrick CBS News
It's a message filmmakers Alex and Stephen Kendrick believe the public had a need to hear.
"For folks of faith,articleAl Franken Most of what Congress does isnt sexy - CBS News1, much of the entertainment that's away there is dishonoring compared to that beliefs, but we all want to see participating,Air Max Baratas Online, enriching, entertaining stories as well. Therefore we long for that. We just want to inform it from an optimistic vantage point," Alex Kendrick said.
That vantage stage is rooted in the audience itself. During production,Air Max Hombre, the filmmakers consulted using a network of influential pastors who encouraged parishioners to visit view it.
"We realize that word-of-mouth is likely to be the best advertising for any sort of movie,articleStar Wars Facebook page hits back at sexist comment - CBS News1,llig Air Max, therefore we'll show the complete film to market leaders advertisement say, 'If you like it, help us pass on the word. Unless you like it, you know,Ugg Boots, don't inform anybody,'" Stephen Kendrick said. "But we've got some incredible support."
That grassroots promotion helped "Battle Room," having a budget of just $3 million, rake in almost four moments as much money on its starting weekend.
In one time, studio executives had been doubtful the film would be successful.
"They're astonished this worked,Billige Air Max," Alex Kendrick said. "That is working,Air Max, you understand, why is that? And so, I have no idea if they're scratching their heads or not really,Ray Ban Glasses, but I know that we are all celebrating and very grateful."
"War Room" is just the latest within a string of indie, Christian films to attain widespread achievement. Alex Kendrick's "Fireproof" was among the highest-grossing 3rd party movies of 2008.
Analysts say the relationship between church pastors and film companies has created a niche market Hollywood can no longer ignore.
"War Room" Alex and Stephen Kendrick
"If filmmakers are willing to tell their stories authentically and stay true to concepts of their stories, that audience is going to arrive and reward them with their dollars," Range managing editor Kristin Wilder stated.
As for the Kendrick brothers, they state the film's achievement comes as no surprise.
"I believe there is a developing recognition that people need God,Ray Ban Sunglasses," Alex Kendrick stated. "And I believe when you shop around our culture and you find what we're dealing with and to some extent we are in need of an anchor."
The Kendrick brothers told Quijano they disregard what film critics in towns like NY and LA have to state about their movies,articleFamily feud flares at Bobbi Kristina Browns funeral - CBS News1.
To them, it's about getting that target audience and spreading a message of faith that mainstream movies have a tendency to ignore. |
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